Our client was in the process of founding a new financial institution and asked us for an advice on the business model and go-to-market strategy.

What Strategy Labs did

Our team identified customer segments and needs, as well as prepared a product portfolio strategy. Detailed competitor analysis was carried out that included revenue source and pricing benchmarks.

We have conducted 15 deep-dive interviews with industry professionals globally to help us narrow down the target client and nail down the go-to-market approach. We have prepared revenue projections and advised the client on application for a banking license.


  • The client was able to take informed business decision on the product offering, pricing structure, and go-to-market approach of the new bank.
  • Financial forecasts empowered the client to clarify objectives, support “Go/ No Go” decision and draft the go-to-market approach.
  • Documentation kit for license application and negotiations has been prepared

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