Case studies

Online retail strategy

CLIENT INDUSTRY: RETAIL
FUNCTIONAL TOPIC: STRATEGY

Challenge

Our client, a leading online retailer with over 40 million USD in revenue asked Strategy Labs to help develop a strategy for the next chapter of their growth, including a review of existing business as well as potential development of new e-commerce business models

What Strategy Labs did

Strategy Labs worked closely with the senior management team to identify pockets of future growth. We have defined 4 strategic opportunities for the business:

  • Increasing customer penetration in the existing categories and markets through omnichannel strategy, data-driven cross-sell, and expansion of ancillary services
  • Venturing into new attractive product categories with the largest ‘size of prize’
  • Potential geographic expansion and business development in neighboring markets
  • Development of new business models, including building a P2P e-commerce platform and spinning-off logistics operations
  • We have also designed implementation charters for each of the agreed strategic initiatives and consolidated them into a broader timeline and financial plan.
     

Highlighted deliverables

  • Data-driven cross-sell recommendations for key product categories
  • Assessment of format options for offline stores
  • Review of e-commerce category size and growth
  • Profitability and multiple valuation comparison of key e-commerce business models
  • Initiative charters for 8 core strategic initiatives and consolidated management financial plan

 

13

NUMBER OF E-COMMERCE
MODELS ASSESSED FOR
POTENTIAL LAUNCH

 

 

4

STRATEGIC
OPPORUNITIES DEFINED

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