Case studies

Online retail strategy



Our client, a leading online retailer with over 40 million USD in revenue asked Strategy Labs to help develop a strategy for the next chapter of their growth, including a review of existing business as well as potential development of new e-commerce business models

What Strategy Labs did

Strategy Labs worked closely with the senior management team to identify pockets of future growth. We have defined 4 strategic opportunities for the business:

  • Increasing customer penetration in the existing categories and markets through omnichannel strategy, data-driven cross-sell, and expansion of ancillary services
  • Venturing into new attractive product categories with the largest ‘size of prize’
  • Potential geographic expansion and business development in neighboring markets
  • Development of new business models, including building a P2P e-commerce platform and spinning-off logistics operations
  • We have also designed implementation charters for each of the agreed strategic initiatives and consolidated them into a broader timeline and financial plan.

Highlighted deliverables

  • Data-driven cross-sell recommendations for key product categories
  • Assessment of format options for offline stores
  • Review of e-commerce category size and growth
  • Profitability and multiple valuation comparison of key e-commerce business models
  • Initiative charters for 8 core strategic initiatives and consolidated management financial plan


Working here

People are the most valuable assets at Strategy Labs. That’s why we pay a great attention to selecting, engaging as well as professionally and personally growing our team members. Our consultants have demonstrated significant leadership capabilities, achieved outstanding academic results from top academic institutions and possess profound business acumen and skills.

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