Functional practices

Marketing and sales

What are your customer needs behind your most important demand spaces? What are the white spaces where competitors are not strong? Which attributes should your brand convey to capture this demand better than competitors? Which sales channels are most important for your business and what commercial structure incentivises them best? How to optimize your pricing in each channel for maximum revenue?

At Strategy Labs, we have the necessary breadth and depth in the following areas:

Branding and consumer-centric growth

We help clients better understand sources of their customer demand and build brands with the right emotional, functional, and technical attributes to capture and nurture that demand. Read more how we helped our client to reshape their brand's strategy.

Product and category strategy

We help clients optimise their product portfolios through a rigorous assessment of growth potential and profitability of individual product groups

Pricing and revenue management

We identify opportunities to grow revenues through price optimisation, based on a nuanced understanding of consumer price elasticity and sales channel economics

Sales and channel effectiveness

We help companies better understand their channels in terms of both growth and profitability, prioritise them into an optimal channel portfolio and design commercial structures to incentivise partners for profitable growth

Customer experience and service management

We work with clients to prioritize customer touch points, measure gaps and uncover the actions to drive customer experience

Return on marketing investment

We help improve the effectiveness of marketing spend by deploying tools to understand relative effectiveness of marketing channels and prioritise spend allocation for maximum return